The Magic Rule of Inputs = Outputs = Outcomes

Over the last few weeks, I’ve spoken to countless Founders, CEOs and Marketing & GTM leaders who want to grow their audience and drive pipeline; but aren’t putting in the actions required. We all know: Inputs = Outputs = Outcomes It was only when I started posting consistent content and put the reps in, that opportunities opened up. 4 years later, that's led to 55,000 followers, 50+ million impressions, and working with an NYSE-listed business and globally recognised entrepreneurs. And we’ve been able to add predictability with our connection & DM component.

None of that came from wanting it. It came from the right activity — and it compounding in my favour over time. So if you want to drive pipeline and audience growth this Q4 — here are the key things you need to focus on every month:

• Researching what your buyers are engaging with.
• Posting content x12-15 a month.
• Identifying high-intent, signal-based lead lists.
• Connecting with 150+ of those people each month.
• Starting conversations with each.
• Tracking engagement signals and sharing with your sales team.
• Nurturing through a valuable newsletter.

Repeat.

Be honest — how many of those seven are you actually doing right now? The thing is, when you do these activities and they’re all aligned with the right system & strategy — and the right underlying strategic positioning — you will drive business growth. It would be unreasonable not to. We’ve also got the results to prove it. So if you want to drive growth in Q4 start putting a plan in place to make that list happen. (Or chat to us to see how we can help.)

A few articles I read last week that will help:

• LinkedIn says credibility beats chasing reach
• LinkedIn’s view on AI content‍
• How B2B Marketers Can Dominate AI Search on LinkedIn
• The rise of taste, human authenticity and judgment in an AI world: Adam Mosseri on Lenny’s Podcast‍
• Our report: 10 evidence-backed insights from 10,000+ data points on building executive authority on LinkedIn.