Building a Founder-Led LinkedIn Engine for Enterprise Decision-Makers

We helped Go Places turn its founders’ expertise into a thought leadership programme reaching senior leaders at Deliveroo, Samsung, Estée Lauder Companies and Heineken. In 90 days, the programme generated 74 qualified decision-maker MQLs, 229,000+ impressions and 21% growth in ICP followers.

Results we Generated

After 90 Days:

+21% ICP follower growth, 229k+ content impressions, 4,280+ engagements from target audience, 74 qualified decision-maker MQLs, built on ~2 hours of Sam and Jack's time each month.

74 qualified decision-maker MQLs generated in 90 days
Engagement from senior decision-makers at Deliveroo, Samsung, Estée Lauder Companies, YSL, Danone, Heineken, B&Q and 14 other major consumer brands
229k+ content impressions and 4,280+ engagements from target audience
+21% growth in ICP target followers
Built in ~2 hours of Sam and Jack's time per month

"Triangle helped us build a founder-led LinkedIn engine that consistently put us in front of senior decision-makers at the brands we most want to work with!”

The Problem

Sam and Jack are the co-founders of Go Places, a leading TikTok Shop and social commerce agency. Their expertise was proven — they had built a business helping brands succeed on TikTok. They needed to get in front of senior marketing and growth leaders at enterprise consumer brands.

Being credible operators was not enough on its own. Without a consistent presence, there was no way for the people who controlled marketing budgets at major consumer brands to discover Go Places, or to understand why their agency was different to others in the marketplace.

Our Solution

Triangle built a founder-led LinkedIn engine around Sam and Jack's own insights and experience running Go Places.

Content was created to be enterprise-friendly and founder-led, designed to reach senior growth and marketing leaders directly rather than a broad TikTok or agency audience, positioning Go Places as a trusted authority in TikTok Shop and social commerce specifically for that buyer.

Results

In 90 days, Go Places generated 229k+ content impressions and 4,280+ engagements from its target audience, alongside 21% growth in ICP followers.

More importantly, the content generated 74 qualified decision-maker MQLs, with engagement from senior leaders at major consumer brands including Deliveroo, Samsung, Estée Lauder Companies, YSL, Lavazza, Evian, Danone, Heineken and B&Q.

Outcome

Through strategic LinkedIn content, Triangle positioned Go Places as a trusted authority in TikTok Shop and social commerce, helping them reach senior growth and marketing leaders across major consumer brands. By turning founder insights into consistent thought leadership, we built trust with decision-makers, generated inbound conversations, and created a scalable audience of qualified buyers. With just 2 hours of their time each month.

Strategy Consultation

Ready to Take Your Business to the Next Level With Triangle?

If you’re looking to generate millions of eyeballs on your business with your ideal audience, and book conversations with dream senior decision-makers — book a Strategy Consultation.

Book a Call With Us