Driving Influence as a Key Voice in the UK Printing Industry

The Problem

Nicole is CEO of RMC Digital Print, a trade-only wide format printer that sign, display and event companies trust with their biggest, most time-sensitive jobs. She also sits on the FESPA UK and global boards.

Print is a price-driven marketplace and much of it is dominated by suppliers who promise a great deal and underdeliver. 

RMC had built its reputation on being the opposite, but there was no way to establish that beyond word of mouth, or to bridge the gap between the MDs, owners and project leads who had never heard of RMC and those who understood exactly why it was the right trade partner.

Nicole had the credibility, the story and the leadership standing to differentiate RMC from its competitors. What she lacked was the time to build that presence herself, on top of running the business.

Our Solution

Triangle built a LinkedIn ecosystem around Nicole’s unique expertise, personality and point of view, written authentically in her own tone of voice.

The content drew on Nicole’s unique perspective — from her humour and interests to a Ted Lasso reference, a strong opinion or the realities of running a manufacturing business. The assets stayed just as natural, using candid photos and things that could easily have been sitting in Nicole’s phone already.

The content never felt like a ghostwritten LinkedIn presence because Nicole’s personality, opinions and experience stayed at the centre of it.

The result was an authentic content presence that attracted the attention of senior decision-makers across the industry, sparked in-depth conversations and helped Nicole build influence well beyond her existing network.

Results

In just six months, we generated 394,386+ organic impressions and 6,555+ engagements, with 75%+ of engagement coming from C-suite and senior decision-makers.

More importantly, we generated 150+ senior-level ICP MQLs, with meaningful engagement and warm inbound from leaders at KGK Genix, Moss, Pureprint, Imprint, Duplo, Xanita, Ad Hoc Media and the British Sign & Graphics Association.

Printweek's contributing editor also engaged organically with Nicole's content, extending her visibility into trade media.

Nicole was being recognised by the people she wanted to build relationships with — including senior industry leaders who were previously outside RMC's immediate network. This has led to multiple mid-5-figure deals directly through our work on LinkedIn. 

A post about young people in print generated 48,000+ impressions and led to a coffee and conversation with one of Nicole’s prospects. 

Outcome

Nicole went from having significant industry credibility but little visible LinkedIn presence to becoming one of the key personal voices driving influence in the UK printing industry.

She was being recognised by senior people across the industry, creating direct conversations, invitations, peer relationships and trade-media engagement with people who mattered to RMC. These were relationships and opportunities that follower counts alone could never capture.

And the platform was built around approximately 2 hours of Nicole's time per month, turning expertise she already had into a visible and commercially relevant presence.