Insights Straight From LinkedIn and More...

Is it just me, or is the year flying by! We’ve had a busy few months at Triangle — here’s what we’ve been up to and some value for you… 

Triangle x LinkedIn NYC! 

We’re continuing to grow in New York, so on a recent trip to visit our clients, I also caught up with LinkedIn and got their hot takes on: 

Do impressions actually matter? 

What content is performing best right now? 

The biggest mistake people are making? 

Which are better – personal profiles or company pages? 

Is LinkedIn killing organic reach? 

Check out the 3 min summary video here. 

Client News: Harvard Professors’ Book Launch 

Our client, Julia Minson launched her book, Disagreeing Better, published by Penguin. We met up on her PR tour while she was in London for a content afternoon. Our LinkedIn work together has driven over 1,500,000 impressions, and her book has become a USA Today Best Seller! We love seeing our clients win! 

New Team Member: Sarah Joins Our Team 

A huge welcome to Triangle’s latest Content Manager — Sarah! She brings incredible experience to our clients… 9+ years of personal branding expertise, working with global leaders at EY, and some 5-star London Hotels, across LinkedIn, PR, content marketing… and long before LinkedIn was popular. 

She’s working closely with the CEOs & Execs we partner with, helping them turn LinkedIn into a commercial growth channel. And is making a huge impact already! 

Our LinkedIn Ecosystem Approach 

A quick peek at our LinkedIn Ecosystem Approach that’s helping clients open the doors to dream enterprise customers, generating millions of eyeballs on their business, and building a predictable pipeline through LinkedIn DMs. Using our data from 100M impressions and over $10mil generated in pipeline. 

We’re Sponsoring Our Client’s Podcast… 

Since starting work with exited business owner and global podcast host Nick, we’ve helped generate 475,000 impressions and 9,000 engagements across his content. 

His audience has grown to 21,860 followers, and his YouTube channel has grown from around 10,000 subscribers to 100,000, with 4 million total views. 

As a natural next step in this partnership — we’re now also a sponsor of his podcast! 

Our Latest Insight Report… 

We spent weeks analyzing 10,000+ of our datapoints on LinkedIn and compiled our 10 most important, evidence-backed insights for making the most of LinkedIn. Download a copy for free here.