Turning LinkedIn Authority Into $1 Million in Inbound Dealflow

"Triangle helped us build a repeatable LinkedIn engine that consistently attracts the right senior decision-makers. They brought clear strategic and commercial thinking to our content. And the results showed - in just a few months, we became a recognized authority in the L&D space, built real trust at scale, and saw clear commercial engagement from enterprise leaders. They offered everything we needed to make LinkedIn work as a real growth channel."

— Ryan Macpherson, CEO of Coassemble

The Problem

Ryan Macpherson is CEO of Coassemble, a workplace learning platform. For seven years, he had built the business and the expertise to go with it, but had only posted about it five times in that entire period. There was no consistent way for the L&D leaders and enterprise buyers who mattered most to discover Coassemble or understand what set it apart.

Our Solution

Triangle positioned Coassemble as a go-to source of practical value for L&D professionals, built a repeatable content engine around Ryan's own insight and experience, and combined it with a targeted outbound strategy to expand his network with the right accounts.

The strongest posts combined a clear opinion with an honest founder story. 

One post asking why everyone who has done an e-learning course despises it generated 17,242 impressions. Another, on how a single piece of customer feedback changed the direction of Coassemble's product, generated 105 reactions and 24 comments.

Results

In the first month alone, Ryan generated 42,256 impressions (+1,944%) and 977 engagements (+1,063%), with immediate cut-through among senior L&D, HR and Ops leaders and early validation from enterprise brands including Coles Group, KPMG and Camplify.

Over the full period, that grew to 84,655 impressions, 2,236 engagements and 1,249 new followers. 

Outbound activity added 917 new ICP connections at over 40% acceptance, including leaders from Microsoft, Salesforce, AstraZeneca and Walmart. 

Over 64% of all engagement came from senior leadership or C-suite, generating 47 MQLs and, ultimately, $1 million in inbound dealflow from opportunities worth $250k+ ACV.

Outcome

Coassemble went from a company with seven years of expertise and almost no visible presence to a recognised authority in the L&D space with a proven, repeatable content engine. 

Ryan built real trust at scale with the enterprise buyers who mattered, and the relationships and deal flow that followed were commercial outcomes a follower count alone could never capture.