3 Growth Takeaways: With LinkedIn's VP of Marketing

A couple of months ago, LinkedIn’s VP of Marketing, Andrew Monu, invited me into LinkedIn HQ in London to share more about how we approach LinkedIn with clients, what drives results and how leaders should approach the platform. It was a great conversation, and it’s always nice to have our approach validated by LinkedIn themselves! 

Here are 3 takeaways from our conversation. 

1: Build your brick wall. 

Building a brand on LinkedIn is like building a brick wall. One viral post, or one brick, doesn’t do much. But if you keep laying bricks (hitting post), you’ll end up with a wall; being all of the authority in your industry. You need to let compounding work, that’s how trust is built. 

It’s about consistent, high-quality, value-adding touch-points to a) bring new potential buyers into your world and b) nurture everyone in your CRM/network so you stay top of mind. 

2: Ignore every quick tip out there. 

Ignore every hook, template, hack and shortcut you see when you scroll your feed. What creates authority & pipeline is interesting, original ideas & insights that come from your lived experience. You can’t “hack” your way to high-quality, engaging, compelling content. 

Don’t rush a post with an LLM or surface-level take. Go deep, showcase your experience, delve into your mind for YOUR thinking, approach, and ideas. That’s what will create the most authentic content, that travels in the algorithm, resonates with your audience and enables you to become the go-to of your industry. 

3: Become the subject-matter expert.

If you want to succeed on LinkedIn you need clear strategic positioning. You need to work out what you want to be known for, the ICP you want to attract, and the outcome you’re looking to achieve. So every piece of content ladders back to those core goals. 

The priority should be well-thought-out, strategic content; that positions you as an industry leader & expert. You have to get the foundations right in order to move toward the goals you have. 

Want to see the full conversation? Watch here!

If you’re interested in hearing how we’re generating our clients’ 100,000+ monthly eyeballs on their business, predictable MQLs & SQLs, and millions in pipeline — reply to this and let’s set up a Strategy Consultation.